Emily Hegland

About

Hi, I'm Emily

Emily Hegland outside a Chicago tattoo shop, a large mural on the brick wall behind her
Smiling because I got a hot dog from Red Hot Ranch

I grew up in Minnesota (yes, I'm nice) then moved to Madison where I got my education, wrote music columns, and made no-budget films.

Now I live and work as a copywriter in Chicago. You might find me browsing a used bookstore, poking through thrift store shelves, or hanging on my porch with my two cats, Ulysses and Clay Cat.

Professionally, I have a decade of experience writing, editing, proofreading, and brand-building. I can help you shape a brand voice from the ground up. My copywriting specialty is digital and video: I make complex ideas short, simple, and catchy. Nearly all of it has been in regulated industries, so the compliance department usually reads my copy before a customer does. That's a tough needle to thread, but I enjoy the precision. For more on my career, check out my work samples.

Speaking of needles to thread, I also like to make quilts and embroidery. And when it comes to writing, it doesn't stop at copy. I've been writing poetry, short fiction, and columns for well over a decade. I've had a couple things published, and I have a lot more languishing in old notebooks and Google Docs.

I'm an avid film nerd, a NYT crossword enthusiast, and a pop culture connoisseur. My favorite questions are “What are you reading?” and “What are you watching?” so please feel free to share when you get in touch.

Cheers,
EFH

Get in touch   LinkedIn

What I bring to the table

Brand voice

Nailing down the way your brand sticks in our ears.

Video & TV

Short or long, ads or how-to’s. I can concept, storyboard, and script.

Digital

Marketing sites, App Store pages, onboarding flows, in-app copy, UX/UI.

Direct response

Written to be measured, tested, and to beat what’s winning.

Editorial services

Editing, proofreading, and an honest read on whether it’s working.

Taste

I have strong, clear opinions. That’s why I’m useful.